Hiring a directory submission service has proven to be effective in driving traffic to websites and enhancing your overall search engine rankings. In fact, this step is critical in developing your branding, awareness and rendering back links. However, as search engines continue to evolve and modify their algorithms and indexing requirements, improperly performed directory submission services can actually hinder your visibility. For this reason, a savvy Internet entrepreneur is now faced with the question, should he or she submit or quit?
Automated software directory submissions are devastating to your rankings.
Spam software directory submission services
Choosing a quality directory submission service is absolutely imperative. It is common place for many ineffective directory submission services to utilize software for generating fast and massive registration campaigns. Unfortunately, this is now viewed as spam by many directories. Software submissions services have become such a problem that the majority of directories have either had to deal with the spam submissions or implement spam detection measures. If your directory submissions are broad casted via automated submission software and picked up as general spam, this could be devastating for your online presence.
High rejection ratio for automated directory submission service
Another common problem with automated directory submission services is the high rejection ratio. This may be caused by a number of reasons, including invalid form fields or category placement. It is nearly impossible for software to guide your directory submission service to the exact category that best represents your product or services for the hundreds upon hundreds of different directories. In fact, this leads me to my next point: mis-categorization. On one directory, you have the possibility of being rejected all together when an inappropriate category is selected by the directory submission service, and on another directory, your site may be indexed into an inappropriate category. Either way, the directory submission service is not benefiting your business, but can actually detract from your rankings and relevancy.
Hiring a high quality submission service will bring you the desired rankings.
Accurate directory listings and tangible results
What does all of this mean? Have the days of quality directory submission services passed? Should you all together quit the process of directory submissions services? In fact, when performed appropriately, quality directory submission services remain to be one of the best and most cost-effective means of generating traffic and validity to any website. What matters most now is selecting a quality directory submission service provider that understands the importance of manual submission process and accuracy.
Manual entry process ensures accountability
Only the premium quality directory submission services of today perform a painstaking, manual entry process. Manual entry is much more labor intensive, as it approaches the directory submission service process one directory at a time, in an anti-spam strategy that focuses heavily on accuracy and accountability of proper category selection. Further, by performing the quality directory submission service process individually, the directory submission service can modify the fields, enter in authentication codes and perform other checks, which provide proof to the directory that a human has initiated the directory submission service request.
Picking a quality directory submission service is critical for your success.
Those who refrain from entry into directories will suffer the results of lower search results, which leads to less traffic and ultimately reduced profits. Those who select a company that uses automated software for their directory submission service will suffer; in fact, this could result in banning of your website all together.
However, selecting a quality directory submission service that utilizes manual entry for directory submission is a smart choice and can be the core to your SEO strategy. A quality directory submission service will ensure that your website is properly categorized and accepted into a high ratio of directories, which will increase your search engine rankings and traffic.